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Marketing Team Weekly Sync
Date: March 18, 2024
Time: 10:00 AM - 11:00 AM
Location: Virtual (Zoom)
Attendees
Present: Lisa Thompson (Marketing Director), James Wilson (Content Lead), Maria Garcia (Social Media Manager), David Kim (Analytics Specialist)
Absent: None
Agenda Items Discussed
1. Q1 Campaign Performance
David presented analytics showing the spring campaign exceeded targets by 18%. Social media engagement increased 34% week-over-week, with Instagram performing particularly well.
2. Content Calendar Review
James reviewed the April content calendar. The team approved the proposed blog topics and agreed to add two additional case studies based on recent customer success stories.
3. Budget Reallocation
Maria requested shifting $5,000 from print advertising to influencer partnerships. The team discussed ROI data and approved the reallocation.
Decisions Made
- Approve April content calendar with two additional case studies
- Reallocate $5,000 to influencer marketing budget
- Extend spring campaign by two weeks due to strong performance
Action Items
- James: Draft two customer case studies (Due: March 25)
- Maria: Identify 3-5 potential influencer partners (Due: March 22)
- David: Prepare detailed ROI report for extended campaign (Due: March 29)
Next Meeting
Date: March 25, 2024 at 10:00 AM
Marketing Team Weekly Sync
Date: March 18, 2024
Time: 10:00 AM - 11:00 AM
Location: Virtual (Zoom)
Attendees
Present: Lisa Thompson (Marketing Director), James Wilson (Content Lead), Maria Garcia (Social Media Manager), David Kim (Analytics Specialist)
Absent: None
Agenda Items Discussed
1. Q1 Campaign Performance
David presented analytics showing the spring campaign exceeded targets by 18%. Social media engagement increased 34% week-over-week, with Instagram performing particularly well.
2. Content Calendar Review
James reviewed the April content calendar. The team approved the proposed blog topics and agreed to add two additional case studies based on recent customer success stories.
3. Budget Reallocation
Maria requested shifting $5,000 from print advertising to influencer partnerships. The team discussed ROI data and approved the reallocation.
Decisions Made
- Approve April content calendar with two additional case studies
- Reallocate $5,000 to influencer marketing budget
- Extend spring campaign by two weeks due to strong performance
Action Items
- James: Draft two customer case studies (Due: March 25)
- Maria: Identify 3-5 potential influencer partners (Due: March 22)
- David: Prepare detailed ROI report for extended campaign (Due: March 29)
Next Meeting
Date: March 25, 2024 at 10:00 AM
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